When it comes to digital marketing, companies often debate whether they should focus on Pay-Per-Click (PPC) or Search Engine Optimization (SEO). The truth is that both strategies are powerful and can complement each other. In this blog post, we will discuss why companies should use PPC along with SEO.As always, it will be important to consider your or your client’s budget and research the typical price per lead in the targeted industry.
1. Increased visibility
Using both PPC and SEO can increase your visibility in search engine results pages (SERPs). While SEO helps to improve your organic search ranking, PPC ads can appear at the top of the page, giving you added visibility. This can help to increase your brand awareness and drive more traffic to your website. Did you know 75% of people never look beyond the first page? While your SEO efforts are working to get you on page one, PPC can get you visible in the meantime.
2. More targeted traffic
Using PPC and SEO together can help you to attract more targeted traffic to your website. SEO is great for attracting organic traffic, but it can be challenging to target specific keywords or demographics. PPC, on the other hand, allows you to target specific keywords, demographics, and locations. By using both strategies, you can attract more targeted traffic to your website.
3. Better data and insights
Using both PPC and SEO can provide you with better data and insights into your audience and their behavior. PPC provides you with data on which keywords and ads are driving the most clicks and conversions, while SEO can provide you with data on which pages are attracting the most organic traffic. By analyzing this data, you can make more informed decisions about your digital marketing strategy
4. Increased conversions
Using both PPC and SEO can help you to increase your conversions. While SEO can attract organic traffic to your website, PPC ads can help to drive more immediate conversions. By using both strategies, you can attract a wider range of potential customers and increase your chances of converting them into paying customers.Using both PPC and SEO can be a powerful strategy for companies looking to improve their digital marketing efforts.
By using both strategies together, you can increase your visibility, attract more targeted traffic, gain better data and insights, and increase your conversions. While it can require more resources, the benefits of using both PPC and SEO make it a worthwhile investment for companies looking to improve their online presence.